99Games Content Strategist Interview: Rounds, Questions and Preparation

What the job involves

A Content Strategist in gaming and the creator economy plans and executes content that drives player acquisition, engagement, and community growth across platforms like YouTube, Instagram, Discord, and in-game channels. Day to day, you might research trends, write briefs for creators, coordinate with designers and video editors, schedule posts, and analyse performance metrics to refine future content. At fast-growing studios like 99Games, you would help shape how games and creator partnerships are presented to audiences in India and beyond.

Role and Industry Knowledge

1. 1

   How would you explain the difference between content marketing and content strategy in a gaming context?

   A strong answer distinguishes between executing posts (marketing) and planning the overall narrative, platforms, and goals (strategy), with examples from game launches or creator collabs.

2. 2

   What are the key content platforms for Indian mobile gamers, and how does content differ across them?

   Mention YouTube, Instagram, Discord, and regional language platforms; discuss format, tone, and audience intent differences, and how you would adapt a single campaign.

3. 3

   How does the creator economy influence content strategy for a game studio?

   Cover how creators drive authentic reach, user-generated content, and community trust; explain how a studio can collaborate with creators for launches or live ops.

4. 4

   What metrics would you track to measure the success of a game's content strategy?

   Include awareness metrics (views, reach), engagement (likes, comments, shares), conversion (installs, sign-ups), and retention (DAU, session length), linking each to content goals.

Practical Scenarios

1. 5

   You need to plan a 4-week content calendar for a casual puzzle game launch in India. What would you include?

   Show a mix of teasers, gameplay clips, creator collaborations, community challenges, and localized content; mention platform-specific formats and a posting cadence.

2. 6

   A game update is delayed, but your content calendar already has announcement posts scheduled. How do you handle it?

   Demonstrate flexibility: pause or pivot to community engagement content, communicate transparently, and reschedule launch content without losing momentum.

3. 7

   How would you write a YouTube video script for a creator to promote a new game feature?

   Outline a hook, gameplay demonstration, feature benefits, call to action, and talking points that let the creator add their own style while staying on message.

4. 8

   Your content gets high views but low installs. What do you do?

   Analyse the funnel: check if the content attracts the right audience, if the call to action is clear, and if the landing page or app store page converts; suggest A/B tests.

Behavioral and Teamwork

1. 9

   Tell me about a time you had to convince a teammate to change their content approach.

   Use a STAR story showing data or audience insight to support your argument, and highlight respectful collaboration and a positive outcome.

2. 10

   Describe a situation where you had to manage multiple content deadlines at once.

   Show prioritization, use of tools like Trello or Notion, and communication with stakeholders; emphasize staying calm and delivering quality.

3. 11

   How do you handle feedback on your writing or content ideas?

   Demonstrate openness, ask clarifying questions, and give an example of iterating based on feedback to improve results.

4. 12

   Have you ever had to create content for an audience very different from yourself? How did you approach it?

   Discuss research, empathy, and testing; mention how you learned audience preferences and adapted tone or format accordingly.

HR and Motivation

1. 13

   Why do you want to work in content strategy for gaming and the creator economy?

   Connect personal passion for games or creators with professional goals; show awareness of the industry's fast pace and evolving trends.

2. 14

   What do you know about our company and the kinds of games or creators we work with?

   Research the company's portfolio, target audience, and recent campaigns; mention specific examples and why they appeal to you.

3. 15

   Where do you see yourself in three years in this field?

   Show ambition to grow into a lead strategist or specialist role, and mention skills you want to develop like data analytics or creator partnerships.

4. 16

   How do you stay updated on gaming and creator economy trends?

   List sources like YouTube creators, industry blogs, Discord communities, and Twitter; mention how you apply learnings to content ideas.