Role Play Practice for Sales, Customer Service and Negotiation
Practise the conversations that decide non-technical interviews and first jobs: a sales call, an upset customer, a salary negotiation, feedback to a teammate. You chat with an AI persona who has their own goals and objections, then get a scored report on how you listened, handled concerns and reached an outcome.
How a Role Play works
- 1
Pick a scenario
Choose a built-in scenario or describe your own situation.
- 2
Set the persona
Choose a personality and a difficulty (Easy, Medium, Hard).
- 3
Have the conversation
Read your brief, then talk it through in text. The persona stays in character.
- 4
Get your report
A score on each competency, whether you hit the objective, and the persona's mood over time.
Built-in scenarios
8 scenarios across sales, customer service, negotiation and leadership, plus any scenario you describe.
- Sales
CRM discovery call
Sell a CRM subscription to the owner of a growing interior design studio.
- Sales
Health insurance walk-in
Advise a young professional who is unsure whether he needs his own health cover.
- Customer service
Delayed delivery complaint
Calm a customer whose refrigerator delivery has been delayed twice.
- Customer service
Account closure request
A long-time customer wants to close his savings account over surprise charges.
- Negotiation
Salary negotiation
Negotiate a better package on a job offer you want to accept.
- Negotiation
Vendor contract renewal
Push back on a 12% price increase from your hospital's laundry vendor.
- Leadership
Feedback to a struggling teammate
Hold a 1:1 with a developer who has missed two sprint deadlines.
- Leadership
Retaining a resigning engineer
Your best engineer has just resigned for a 30% higher offer.
6 personalities to practise against
- Friendly · Warm and open, but still needs a real reason to say yes.
- Skeptical · Doubts every claim and asks for proof.
- Impatient · Short on time and quick to cut off rambling.
- Analytical · Wants details, numbers and a logical case.
- Indecisive · Hesitant, keeps second-guessing and delaying.
- Irate · Already upset and needs to be calmed down first.
What the report scores
- Active listening
Asks open questions, follows up on what the other person actually said, and reflects it back before responding.
- Clarity
Short, specific, jargon-free messages that are easy to act on. No rambling or padding.
- Handling concerns
Takes each concern seriously, answers it with something specific, and checks the answer landed.
- Tone and rapport
Stays calm, respectful and human under pressure, and adapts tone to the other person.
- Driving to an outcome
Keeps the conversation moving toward the objective and ends with a clear, agreed next step.
Each built-in scenario adds its own competencies to these.
Role Play for your whole batch
- Set Role Play rounds for a batch from the trainer dashboard
- See results in your institution's insights, next to mock interviews and assessments
- Pair it with mock interviews for the HR and managerial rounds
Frequently asked questions
What is Role Play on Cynchrony?
Role Play is conversation practice with an AI persona. You pick a scenario, such as a sales call, a customer complaint or a salary negotiation, chat with a persona who has their own goals and objections, and get a scored report when the conversation ends.
Who is Role Play for?
Students and freshers heading into sales, customer service, operations, HR or management roles, and MBA and BBA batches. It practises the conversation itself, which a technical interview doesn't test.
Is Role Play by voice or text?
Text. You type your side of the conversation and the persona replies in character.
How is a Role Play scored?
The report scores you on competencies such as active listening, clarity, handling concerns, tone and rapport, and driving to an outcome, says whether you reached the scenario's objective, and shows how the persona's mood changed through the conversation.
Can I practise my own scenario?
Yes. Besides the built-in scenarios you can describe your own situation, and Cynchrony builds a scenario and persona for it.
Can colleges assign Role Play to a batch?
Yes. Trainers can set Role Play rounds for students, and results appear in the institution's insights alongside mock interviews and assessments.
Rehearse the conversation before it counts
Preparing for a technical role instead? Try AI mock interviews and AI-assisted coding rounds.
Start a Role Play