MakeMyTrip Growth Manager Interview: Rounds, Questions and Preparation

What the job involves

A Growth Manager at an Indian unicorn or high-growth startup like MakeMyTrip owns a specific funnel or product line and is responsible for driving user acquisition, activation, retention, and revenue through data-backed experiments. Day to day, they analyse funnel metrics, design and run A/B tests, coordinate with product, marketing, and analytics teams, and optimise campaigns across channels such as performance marketing, CRM, and referrals. The role is highly cross-functional and demands comfort with numbers, user psychology, and fast iteration in a competitive market.

Role and Technical Knowledge

1. 1

   What is a growth funnel, and how would you map it for a travel booking platform like MakeMyTrip?

   A strong answer breaks the funnel into acquisition (app installs, web visits), activation (search, sign-up, first booking), retention (repeat bookings, loyalty), and referral. Mention specific travel metrics like search-to-book ratio, booking window, and cancellation rate.

2. 2

   Explain CAC, LTV, and payback period. Why do they matter for a growth manager at an Indian startup?

   Define each term clearly and link them to sustainable growth. For Indian startups, low CAC and fast payback are critical due to price-sensitive users and high competition. Give a simple example using a travel booking.

3. 3

   How would you design an A/B test to improve the conversion rate on a hotel booking page?

   Cover hypothesis, control and variant, one primary metric (e.g., booking conversion), sample size, duration, and statistical significance. Mention avoiding common pitfalls like peeking early or testing multiple changes at once.

4. 4

   What are some growth loops you have seen in Indian consumer apps, and how would you apply one to a travel app?

   Examples include referral loops (incentivise sharing), content loops (user reviews and photos), and viral loops (social sharing of trips). Explain how a travel app can use post-trip sharing to bring new users at low cost.

Practical Scenarios and Case Questions

1. 5

   You are the growth manager for a new bus booking feature. Weekly active users are flat. How would you diagnose and fix this?

   Start by segmenting users (new vs existing, route-wise), checking funnel drop-offs, and reviewing recent experiments. Prioritise quick wins like push notifications for abandoned searches and route-specific offers. Show structured thinking, not just random ideas.

2. 6

   Your app's booking conversion rate dropped 15 percent week-on-week. What steps would you take?

   Check for technical issues (app crashes, payment failures), seasonality, competitor actions, and marketing campaign changes. Use data to isolate the drop by platform, city, or user cohort. Propose a fix and a follow-up metric to track recovery.

3. 7

   You have a budget of 10 lakh rupees for a festive season campaign. How would you allocate it across channels to maximise bookings?

   Consider performance marketing (Google, Meta), CRM (push, email, SMS), and partnerships. Justify allocation based on past CAC and conversion rates. Mention testing small budgets before scaling and measuring incremental bookings, not just clicks.

4. 8

   How would you improve retention for users who booked once but never returned?

   Segment by trip type (business vs leisure) and time since last booking. Use personalised CRM with offers, loyalty points, or reminders for upcoming travel seasons. Suggest a win-back experiment and define success as repeat booking rate within 90 days.

Behavioural and Situational Questions

1. 9

   Tell me about a time you used data to make a decision. What was the outcome?

   Use the STAR method. Pick a college project, internship, or personal initiative where you tracked a metric, changed approach, and saw improvement. Quantify the result if possible.

2. 10

   Describe a situation where you had to convince a team to try a new idea. How did you handle resistance?

   Show empathy and data-driven persuasion. Explain how you listened to concerns, ran a small pilot, and used results to get buy-in. Avoid sounding stubborn or dismissive.

3. 11

   You are working on three growth experiments at once, and all need attention. How do you prioritise?

   Use a framework like impact vs effort or ICE (Impact, Confidence, Ease). Explain how you align with business goals and communicate trade-offs to stakeholders. Mention keeping a backlog and revisiting priorities weekly.

4. 12

   Give an example of a time you failed at something. What did you learn?

   Choose a genuine failure, not a humblebrag. Focus on the lesson and how you changed your approach afterwards. Show self-awareness and resilience, which are valued in fast-growing startups.

HR and Company Fit

1. 13

   Why do you want to work as a growth manager in the Indian startup ecosystem?

   Show passion for solving problems at scale for Indian users. Mention exposure to rapid experimentation and ownership. Avoid generic answers about 'learning' or 'growth' without specifics.

2. 14

   How do you keep up with trends in Indian travel and e-commerce?

   Name specific sources like news articles, podcasts, or reports on Indian consumer behaviour. Mention recent trends like tier-2 city travel, UPI payments, or festive sale patterns. Show curiosity.

3. 15

   Where do you see yourself in three years?

   Align your ambition with the company's growth path. For a growth manager role, talk about mastering a channel or funnel, then leading a small team or owning a larger business line. Be realistic and enthusiastic.

4. 16

   What questions do you have for us?

   Ask about team structure, key metrics, or recent experiments. Avoid questions about salary or work-from-home in early rounds. Show you are already thinking like a growth manager.