Nova IVI Fertility Product Manager Interview: Rounds, Questions and Preparation

What the job involves

As a Product Manager in digital health, you will work at the intersection of clinical workflows, patient experience, and technology to build products that improve access, adherence, and outcomes. Day to day, you might prioritise features for a fertility app, coordinate with doctors and engineers, analyse patient data, and ensure compliance with Indian healthcare regulations. At fast-growing companies like Nova IVI Fertility, you would help scale digital solutions across clinics and patient touchpoints.

Role and Domain Knowledge

1. 1

   What does a Product Manager in a digital health company like Nova IVI Fertility do on a typical day?

   A strong answer covers prioritising features based on patient and clinic needs, coordinating with cross-functional teams, analysing usage data, and ensuring regulatory compliance. It should show understanding of the fertility patient journey.

2. 2

   How would you explain the Indian ART (Assisted Reproductive Technology) Act to a software engineer?

   Focus on key provisions: registration of clinics, rights of patients, confidentiality, and consent. Explain how these translate into product requirements like secure data storage and audit trails.

3. 3

   What are the key differences between building a product for patients versus for doctors in fertility care?

   Patients need empathy, education, and emotional support; doctors need efficiency, accuracy, and integration with clinical workflows. Discuss how you would prioritise features for each user group.

4. 4

   What metrics would you track for a fertility treatment adherence app?

   Consider activation (app download and first use), engagement (daily medication logging), adherence rate, treatment completion, and patient-reported outcomes. Mention how you would set targets and iterate.

Practical Scenarios

1. 5

   You are building a feature to remind patients to take fertility medication. How would you design it?

   Outline user research to understand pain points, design a simple reminder system with customisable schedules, and plan for testing with real patients. Discuss privacy and data security.

2. 6

   A clinic reports that patients are not using the new appointment booking feature. How would you diagnose and fix this?

   Start by gathering data (usage funnels, drop-off points), then interview patients and staff. Possible fixes: simplify UI, add WhatsApp integration, or train staff. Prioritise based on impact and effort.

3. 7

   How would you prioritise features for a fertility app when you have limited engineering resources?

   Use a framework like RICE (Reach, Impact, Confidence, Effort) or MoSCoW. Align with business goals and clinical outcomes. Explain how you would communicate trade-offs to stakeholders.

4. 8

   Imagine you need to integrate a third-party lab reporting system. What are the key considerations?

   Consider data formats (HL7, FHIR), security and privacy (DPDP Act), API reliability, and user experience for doctors. Discuss fallback plans and testing.

Behavioural and HR

1. 9

   Why do you want to work in digital health, specifically in fertility care?

   Show genuine interest in improving healthcare access and outcomes. Connect personal or academic experiences to the mission of companies like Nova IVI Fertility. Avoid generic answers.

2. 10

   Tell me about a time you worked in a team to solve a problem. What was your role?

   Use the STAR method (Situation, Task, Action, Result). Highlight collaboration, communication, and how you handled disagreements. Quantify results if possible.

3. 11

   Describe a situation where you had to learn something quickly. How did you approach it?

   Choose an example where you proactively learned a new skill or domain. Explain your process (e.g., online courses, mentorship) and the outcome. Relate it to picking up healthcare knowledge.

4. 12

   How do you handle feedback or criticism? Give an example.

   Show openness to feedback, how you acted on it, and what you improved. Emphasise a growth mindset and willingness to iterate, which is crucial in product management.

Technical and Tools

1. 13

   What is your experience with Agile methodologies? How would you run a sprint for a digital health product?

   Explain Scrum roles, ceremonies (planning, daily stand-up, review, retrospective). Emphasise flexibility for clinical timelines and regulatory reviews. Mention tools like Jira or Trello.

2. 14

   How would you ensure data privacy and security in a fertility app?

   Discuss encryption, access controls, consent management, and compliance with DPDP Act and ART Act. Mention regular audits and staff training.

3. 15

   What tools do you use for wireframing and prototyping? Walk me through a simple wireframe for a patient dashboard.

   Name tools like Figma or Balsamiq. Describe key elements: upcoming appointments, medication schedule, test results, and support resources. Focus on clarity and empathy.

4. 16

   How would you use data analytics to improve a digital health product?

   Talk about defining KPIs, using tools like Google Analytics or Mixpanel, and A/B testing. Give an example of how you would use data to prioritise features or personalise patient communication.