Edtech, media and entertainment
Hungama Digital Academic Counsellor Interview: Rounds, Questions and Preparation
For Academic Counsellor roles at companies like Hungama Digital
What the job involves
Academic Counsellors in edtech, media and entertainment guide students and parents through course selection, learning goals and career pathways related to digital media, animation, music, film and design. They handle inbound and outbound counselling, explain curriculum and fee structures, support enrolment and retention, and act as the bridge between learners and academic or content teams. In a company like Hungama Digital, the role often blends student advising with an understanding of creative and media-skills programmes.
Role and Industry Knowledge
- 1
What do you understand about the day-to-day work of an Academic Counsellor in an edtech media company?
A strong answer covers lead calls, course counselling, follow-ups, enrolment targets and coordination with academic teams. Mention that in media edtech you also explain creative career paths like animation, VFX, music production or digital marketing.
- 2
Why do you want to work in edtech, media and entertainment rather than a general education company?
Show genuine interest in how media skills are taught and consumed online. Reference trends like short-form video, OTT growth, gaming or digital audio, and link them to learner demand.
- 3
What are some common courses or programmes a company like Hungama Digital might offer or promote to students?
Talk about digital marketing, audio engineering, music business, animation, VFX, filmmaking, content creation or media management. Avoid claiming exact course names; frame it as likely programme categories.
- 4
How would you explain the difference between a certificate, a diploma and a degree programme to a confused parent?
Compare duration, depth, cost, recognition and career outcomes. Emphasise how each fits different learner goals, such as quick upskilling versus long-term career entry.
Technical and Practical Counselling Skills
- 5
How would you handle a lead who fills an enquiry form but does not answer calls for three days?
Show a structured follow-up plan using calls, WhatsApp, email and SMS at different times. Mention documenting attempts in a CRM and trying alternate contact methods.
- 6
A parent says the fee is too high compared to a local institute. How do you respond?
Acknowledge the concern, then highlight placement support, industry curriculum, faculty, tools and certification. Offer EMI or scholarship options if available without overpromising.
- 7
What metrics would you track to measure your success as a counsellor?
Cover call connect rate, lead-to-counselling conversion, counselling-to-enrolment ratio, follow-up frequency, batch retention and referral rate. Explain why each matters.
- 8
How would you use a CRM tool in your daily counselling work?
Describe logging every interaction, setting reminders, tagging lead stages, noting objections and pulling reports. Mention that clean data helps managers forecast and coach.
Scenario-Based Problem Solving
- 9
A student is interested in a music production course but their parents want them to do engineering. How do you counsel the family?
Show empathy for both sides, present career data and alumni examples, and suggest a trial class or counsellor call with parents. Avoid pushing a hard sale.
- 10
You have a monthly enrolment target and only two days left. What do you do?
Prioritise hot leads, personalise follow-ups, offer clarity on deadlines or scholarships if genuine, and loop in a senior for support. Emphasise ethical selling over pressure tactics.
- 11
A student enrols and then wants a refund after the first week. How do you handle it?
Listen to the reason, explain the refund policy clearly, try to resolve academic or scheduling issues, and escalate if needed. Show that you balance student satisfaction with company policy.
- 12
You are asked to counsel students for a new course you know very little about. What steps do you take?
Say you would study the curriculum, speak to academic heads, attend a demo session, prepare FAQs and shadow a senior counsellor before speaking to students.
Behavioural and HR Questions
- 13
Tell me about a time you convinced someone to change their mind or try something new.
Use a simple STAR structure. Focus on how you listened, built trust and presented benefits rather than forcing the decision.
- 14
How do you handle rejection or a day when most of your calls do not convert?
Show resilience, self-review of call quality, seeking feedback and maintaining energy for the next conversation. Avoid saying you get demotivated easily.
- 15
Are you comfortable working rotational shifts, weekends and targets in a fast-paced edtech environment?
Answer honestly and positively. Mention your availability, willingness to learn and how you manage time or travel if relevant.
- 16
Where do you see yourself in two to three years in this role?
Show a realistic path such as senior counsellor, team lead or academic operations. Link it to improving student outcomes and business results, not just a title change.
Practise the conversation
Much of a Academic Counsellor's job is conversation. Practise a sales call, an upset customer or a negotiation with an AI persona, and get a scored report.
Ready to try it for real?
Take a timed test or talk through a mock interview for this role, then see your scores.
This is practice material for Academic Counsellor roles, written with AI. It is not a list of questions Hungama Digital or any other company has asked.